Top 5 (+1) objections to social media
Courtesy of Pat Fennessey of Cymfony (and one additional audience member from last night's Social Media Club Boston event):- "My target audience doesn't blog." "Sure. And babies don't read yet, but their parents are still buying Pampers." Your audience may not be blogging now. Heck, they may not even be reading blogs yet. But they're surfing the net, and using Google to search for things. If a blog can help raise visibility (and searchability), why wouldn't you blog?
- "Bloggers trash talk my competitors, so why should we even bother?" That was true of Dell. Now look at them.
- "We already know what's going on out there." Are you sure about that? And if someone does say something bad, would you know whether and how to respond?
- "In the end, it just doesn't matter." "Not until the scandal. Then it's all too relevant."
- "We monitor social media ourselves, so why should we pay for it?" Are you confident you're catching everything? More importantly, can you measure how influential any one particular online conversation is?
- "Everyone tells me I need RSS feeds, but aren't I losing control when I use RSS? First, you have to learn to live with a little less control. But there are ways to capture RSS feed usage data, and a call to action is a call to action whether it appears on a blog, in an email newsletter or in an RSS feed. Make a call to action that's worth trading some personal information for.
Thanks to everyone who made it out! See you in July!
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